Video can be a powerful tool for building emotional connections with a brand. Especially in the skincare space, where mood, tone, and trust matter. For this project, the goal was to create a visually soothing ad that communicates a sense of care, softness, and modern elegance aligned with the Ceci brand.
As part of a two-person project, I led the creation of the Ceci video ad, a visual representation of a skincare brand focused on calm, elegance, and self-care. I was responsible for both developing the brand's visual identity including the logo, color palette, and typography and translating that identity into a cohesive and emotionally resonant video experience. The goal was to bring the brand to life through visuals that reflect its soothing and modern tone.
The challenge was to create a video ad that not only looked visually appealing but also clearly communicated Ceci's essence as a gentle, minimal skincare brand. Since Ceci was a concept brand with no physical products or original footage, I needed to find a way to express its identity and values using limited resources while maintaining a high level of polish and emotional impact.
A major obstacle was working exclusively with stock footage. It was difficult to find clips that felt authentic, soft, and aligned with the brand's clean and calming aesthetic. Additionally, maintaining consistency between the stock visuals and the branding elements such as typography and mock-ups required a careful eye for tone, pacing, and color harmony.
Drawing inspiration from established skincare brands like Dove, which embody a clean, gentle, and calming aesthetic, I set out to create a similar tone for Ceci's video. I selected gentle, slow-paced footage that emphasized natural textures, soft lighting, and moments of calm, mirroring the feeling of a skincare ritual.
To find the right clips, I used Pexels, a high-quality free stock footage resource, which allowed me to curate visuals that matched Ceci's soft and minimal aesthetic. I edited the video in After Effects, carefully crafting smooth transitions and pacing to create a cohesive flow. Through this process, I produced a polished and emotionally resonant video that effectively brought Ceci's identity to life onscreen.
To find the right clips, I used Pexels, a high-quality free stock footage resource, which allowed me to curate visuals that matched Ceci's soft and minimal aesthetic. I edited the video in After Effects, carefully crafting smooth transitions and pacing to create a cohesive flow. Through this process, I produced a polished and emotionally resonant video that effectively brought Ceci's identity to life onscreen.
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